As an insurance agent, your success will hinge greatly on your marketing plan. How re you currently generating leads? Are you confident in your current strategy or are you ready to make some changes? Although you may think you are on the right path, adding a few new techniques here and there could help you increase sales.
Direct Mail
Believe it or not, direct mail is making a comeback among professionals in many industries – insurance.
If you are going to rely on direct mail, make sure you target consumers in a particular area. Along with this, spend time perfecting your mailer. From a sales letter to a postcard, you must be sure that you are providing the consumer with the information needed to move forward with contacting you.
Cold Calling
This may not be your idea of fun, but it is one method of marketing that can really help you improve your sales. As you make cold calls, you will find that most consumers want nothing to do with you. Do you have thick skin? You will definitely need it.
Although you are sure to get hung up on, from time to time you will find a consumer who is ready to buy. In this case, you will look back and realize that all your hard work has paid off.
Buy Insurance Leads Online
This strategy is growing among insurance agents all over the country. No matter what type of insurance lines you typically sell, there is at least one online service that can provide you with regular leads.
When you buy leads online, you don’t have to spend a lot of time on the phone with consumers who are not interested. Along with this, you can save a lot of money when compared to the cost of direct mail marketing.
Tip: A few sources I’ve worked with for shared insurance leads are HometownQuotes, QuoteWizard, AllWebLeads and NextGen Leads.
Where you turn for insurance lead generation is up to you. Most successful agents find that a combination of these three tactics is best.
When was the last time you received your marketing plan? It may be time to implement some new ideas and experiment with a different overall strategy.